Guatemala Finca Vista Hermosa Gold Label | Green Coffee Beans

Guatemala Finca Vista Hermosa Gold Label | Green Coffee Beans

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Recommended Roast Level

City Plus (Medium)

Tasting Notes

This coffee holds a special place in our hearts here at Sagebrush as it was the first farm we stayed at on our first origin trip! In March of 2022, Matt and Jonathan stayed two nights on-site at the Finca Vista Hermosa. In Spanish, that translates to “farm with a beautiful view,” and indeed it was. In the depths of rural Huehuetenango, this farm was a joy to stay in. So when we saw that their lot was available to buy from, we immediately hopped on the opportunity. Initially, our mentality was, “even if this coffee doesn’t necessarily compare directly to our other selections, the story alone will be a great educational opportunity.” Thankfully, we were very pleasantly surprised to cup this coffee and discover that it was super delicious! The smooth caramel-like sweetness and creaminess bit little pops of fruited sweetness make this coffee far from “decent.” 

Finca Vista Hermosa Coffee Production

When Don Felipe Martinez began cultivating coffee in the remote highlands of Huehuetenango, he could not imagine his legacy. It was 1957, a time when roads in this part of San Pedro Necta were few and far between. Most folks didn't have trucks much less electricity. After picking his cherry, Felipe would rent time on a neighboring wet mill and sleep on the drying patio to guard his harvest. Then, he'd borrow a pack mule and walk the many miles to the main road to wait for a buyer to come by and pick up his parchment.

In the sixty three years since Don Felipe founded Finca Vista Hermosa, a lot has changed. Electricity and dirt roads have come to the steep mountainsides of Huehuetenango. Most smallholder farmers have their own wet mills. But access to the specialty market is still limited, and most farmers still operate at a loss. The commodities market does not work to the benefit of most Guatemalan producers. About twenty years ago, Felipe's grandson Edwin Martinez had a vision to directly connect smallholder farmers in Guatemala with quality-driven roasters around the world for sustainable relationships. With many failures and a bit of success, Edwin began importing the family's coffee to the US, and began working with neighboring producers the family knew well.

On a high slope surrounded by the lush valleys and ridges, Finca Vista Hermosa is indeed the vantage point of a Beautiful View. The family farm is a prime example of Huehuetenango fertility, and there's a good reason it's base camp to so many roaster visits over the years. Heavily invested in ecologically sound and healthy farming practices, the farm represents the rich legacy of three generations pouring their hearts into this region.

Lots range from 1400 to over 1900 MASL, and produce purely SHB coffees. The majority of coffee plants grown are Bourbon, Caturra, and Catuaí varieties. Vista Hermosa is separated into more than eight micro-lots by altitude and variety, from our first lot, Michicoy, to the highest lots surrounding our wet mill.

In addition to a deliberate focus on our own quality and development, the family is keen to see positive change in the community and region. Each month, they host on-site agronomist visits for neighboring farmers to learn — some travel for hours with a mind to improve their own farms. After harvest each year, Don Edwin Martinez leads a small group of doctors, dentists, and veterinarians into the remote highlands of Huehuetenango, to support indigenous communities and their livelihoods.


Recommended Roast Level: City Plus (Medium)
Processing: Washed (Wet Process)
Region: Central America
Flavor Notes: Caramel, Crème Brûlée, Pomegranate 
Body: Creamy, Juicy
Classification: Limited Gold Label
Recommended Brew Methods: Drip, French Press, Espresso
Country Region: Huehuetenango
Certification: Direct Trade
Farm: Finca Vista Hermosa
Producer: Don Felipe Martinez
Varietal: Bourbon, Catuai, Caturra
Altitude: 1600m

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