Sagebrush Unroasted

Guatemala Finca Vista Hermosa Limited Gold Label | Green Coffee Beans

$9.84
Size:
Quantity:

Recommended Roast Level


City Plus (Medium)


Tasting Notes


This coffee holds a special place in our hearts here at Sagebrush as it was the first farm we stayed at on our first origin trip! In March of 2022, Matt and Jonathan stayed two nights on-site at the Finca Vista Hermosa. In Spanish, that translates to “farm with a beautiful view,” and indeed it was. In the depths of rural Huehuetenango, this farm was a joy to stay in. So when we saw that their lot was available to buy from, we immediately hopped on the opportunity. Initially, our mentality was, “even if this coffee doesn’t necessarily compare directly to our other selections, the story alone will be a great educational opportunity.” Thankfully, we were very pleasantly surprised to cup this coffee and discover that it was super delicious! The smooth caramel-like sweetness and creaminess bit little pops of fruited sweetness make this coffee far from “decent.” 


Finca Vista Hermosa Coffee Production


When Don Felipe Martinez began cultivating coffee in the remote highlands of Huehuetenango, he could not imagine his legacy. It was 1957, a time when roads in this part of San Pedro Necta were few and far between. Most folks didn't have trucks much less electricity. After picking his cherry, Felipe would rent time on a neighboring wet mill and sleep on the drying patio to guard his harvest. Then, he'd borrow a pack mule and walk the many miles to the main road to wait for a buyer to come by and pick up his parchment.

In the sixty three years since Don Felipe founded Finca Vista Hermosa, a lot has changed. Electricity and dirt roads have come to the steep mountainsides of Huehuetenango. Most smallholder farmers have their own wet mills. But access to the specialty market is still limited, and most farmers still operate at a loss. The commodities market does not work to the benefit of most Guatemalan producers. About twenty years ago, Felipe's grandson Edwin Martinez had a vision to directly connect smallholder farmers in Guatemala with quality-driven roasters around the world for sustainable relationships. With many failures and a bit of success, Edwin began importing the family's coffee to the US, and began working with neighboring producers the family knew well.

On a high slope surrounded by the lush valleys and ridges, Finca Vista Hermosa is indeed the vantage point of a Beautiful View. The family farm is a prime example of Huehuetenango fertility, and there's a good reason it's base camp to so many roaster visits over the years. Heavily invested in ecologically sound and healthy farming practices, the farm represents the rich legacy of three generations pouring their hearts into this region.

Lots range from 1400 to over 1900 MASL, and produce purely SHB coffees. The majority of coffee plants grown are Bourbon, Caturra, and Catuaí varieties. Vista Hermosa is separated into more than eight micro-lots by altitude and variety, from our first lot, Michicoy, to the highest lots surrounding our wet mill.

In addition to a deliberate focus on our own quality and development, the family is keen to see positive change in the community and region. Each month, they host on-site agronomist visits for neighboring farmers to learn — some travel for hours with a mind to improve their own farms. After harvest each year, Don Edwin Martinez leads a small group of doctors, dentists, and veterinarians into the remote highlands of Huehuetenango, to support indigenous communities and their livelihoods.


Highlights



Recommended Roast Level: City Plus (Medium)
Processing: Washed (Wet Process)
Region: Central America
Flavor Notes: Caramel, Crème Brûlée, Pomegranate 
Body: Creamy, Juicy
Classification: Limited Gold Label
Recommended Brew Methods: Drip, French Press, Espresso
Country Region: Huehuetenango
Certification: Direct Trade
Farm: Finca Vista Hermosa
Producer: Don Felipe Martinez
Varietal: Bourbon, Catuai, Caturra
Altitude: 1600m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

 

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  The irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Due to recent price adjustments from USPS & FedEx prices were updated 5/6/2022

 0-5lbs

USPS Priority = $9.00

Fedex 2 day (No Sat / Sun) = $11.00

Or as little as $1.80/lb

6-10lbs

USPS Priority = $18.00

Fedex 2 day (No Sat / Sun) = $11.00

Or as little as $1.10/lb

10-15lbs

USPS Priority = $27.00

Fedex 2 day (No Sat / Sun) = $22.00

Or as little as $1.47/lb

16-20lbs

USPS Priority = $36.00

Fedex 2 day (No Sat / Sun) = $22.00

Or as little as $1.10/lb

21-25lbs

USPS Priority = $45.00

Fedex 2 day (No Sat / Sun) = $33.00

Or as little as $1.32/lb

26-30lbs

USPS Priority = $54.00

Fedex 2 day (No Sat / Sun) = $33.00

Or as little as $1.10/lb

31-35lbs

USPS Priority = $63.00

Fedex 2 day (No Sat / Sun) = $44.00

Or as little as $1.26/lb

36-40lbs

USPS Priority = $72.00

Fedex 2 day (No Sat / Sun) = $44.00

Or as little as $1.10/lb

41-45lbs

USPS Priority = $81.00

Fedex 2 day (No Sat / Sun) = $55.00

Or as little as $1.22/lb

46-50lbs

USPS Priority = $90.00

Fedex 2 day (No Sat / Sun) = $55.00

Or as little as $1.10/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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