Sagebrush Unroasted

El Salvador Loma La Gloria Natural Gold Label | Green Coffee Beans


Recommended Roast Level

City Plus (Medium)

Tasting Notes

*Updated Flavor Notes*

Coffee beans from the Loma La Gloria farm have become a staple here at Sagebrush. We recently re-cupped this 2022 crop and discovered more bittersweet notes of cocoa. That paired with the sweet taste of ripe mango pairs pleasantly with bright citrus. We love the juicy body of this coffee as it moves to the back of the palate. This yellow bourbon bean is similar to many great Central American beans in its nutty richness, but the bright acidity (which is a great thing) reminds you that this is truly a special bean.

Loma La Gloria Coffee Production

Loma La Gloria can be found in the El Boquerón crater of the San Salvador Volcano in the El Bálsamo Quetzaltepec region of El Salvador. Shade trees cover much of the farm and are home to many species of birds, including Blue Jays, Chiltotas, Torditos, Guacalchias, and Hummingbirds. The shade canopy helps control temperatures on the farm, maintaining the optimal climate to produce a desirable cup profile.

Loma La Gloria is operated today by Anny Ruth and her father Roberto Pimentel. Roberto purchased the farm in the late 1990s and named it Loma La Gloria after his grandfather’s estate where he spent his childhood summers. A civil engineer and visionary businessman by nature, Roberto completed the construction of a processing mill on the farm in 2001. Unfortunately, the mill was abandoned upon completion due to an ongoing coffee crisis in El Salvador at the time, and Roberto continued selling cherries from Loma La Gloria to other mills.

Anny Ruth began working with her father in 2012 after finishing her Bachelor’s and Master’s degrees and beginning a career in business. Prior to starting her work at Loma La Gloria, she was taking as many coffee courses as she could find, including seeking out education about milling, sample roasting, and cupping. Initially, she believed that she would be opening a coffee shop to sell her father’s coffee, but she quickly recognized the value in getting the mill operating in order to control the quality and traceability of the coffee from the farm.

In 2014, El Salvador was hit by la roya coffee leaf rust, reducing Loma La Gloria’s harvest to just one-third of what it had been in previous years. In spite of the struggle, Anny processed Loma La Gloria’s coffee at the farm’s mill for the first time that season, choosing to turn the difficult circumstance into an opportunity.

Under Anny Ruth’s leadership, Loma La Gloria has improved year after year and has earned an international reputation for quality. She continues to be dedicated to controlling the process, quality, and traceability of all the beans that pass through. Today, the mill is recognized for its carefully processed Honey and Natural coffees, which are sorted by variety.


Recommended Roast Level: City Plus (Medium)
Processing: Natural (Dry Process)
Region: Central America
Flavor Notes: Cocoa, Mango, Citrus
Body: Juicy, Complex
Classification: Gold Label
Recommended Brew Methods: Drip, Chemex, Cold Brew
Country Region: El Bálsamo Quetzaltepec
Certification: Direct Trade
Farm: Loma La Gloria
Producer: Anny Ruth Pimentel
Varietal: Yellow Bourbon
Altitude: 1500m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.


Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  The irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Due to recent price adjustments from USPS & FedEx prices were updated 5/6/2022


USPS Priority = $9.00

Fedex 2 day (No Sat / Sun) = $11.00

Or as little as $1.80/lb


USPS Priority = $18.00

Fedex 2 day (No Sat / Sun) = $11.00

Or as little as $1.10/lb


USPS Priority = $27.00

Fedex 2 day (No Sat / Sun) = $22.00

Or as little as $1.47/lb


USPS Priority = $36.00

Fedex 2 day (No Sat / Sun) = $22.00

Or as little as $1.10/lb


USPS Priority = $45.00

Fedex 2 day (No Sat / Sun) = $33.00

Or as little as $1.32/lb


USPS Priority = $54.00

Fedex 2 day (No Sat / Sun) = $33.00

Or as little as $1.10/lb


USPS Priority = $63.00

Fedex 2 day (No Sat / Sun) = $44.00

Or as little as $1.26/lb


USPS Priority = $72.00

Fedex 2 day (No Sat / Sun) = $44.00

Or as little as $1.10/lb


USPS Priority = $81.00

Fedex 2 day (No Sat / Sun) = $55.00

Or as little as $1.22/lb


USPS Priority = $90.00

Fedex 2 day (No Sat / Sun) = $55.00

Or as little as $1.10/lb


Contact us to get a quote


      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call us at 480-977-3790
        • Write a note in the form below.
        • Email us at
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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